Sentinal Surfacing Case Study
The following document is a case study going over Sentinal Surfacing progress and results.
Before State
Before jumping into the program and getting onboarded and set up with his new tailored sales and marketing process, Sentinal Surfacing had:
Solid Reputation and established business for 12+ years.
Strong service and known for being one of the best resin bound paving companies in their service area doing work for a range of small domestic to huge 5 star hotel jobs.
The immediate bottlenecks that we identified were:
No CRM in place for streamlined customer and enquiry management
No automated initial contact to a new enquiry across various channels
No proven acquisition method to acquire more small to large jobs on demand. Mostly word of mouth and referrals
Weak google and website lead conversion rate
Actions Taken (During first month of the relationship)
After the initial onboarding process and consulting calls we began creating a custom version of our acquisition process:
Developing a CRM system to gather client information and manage the entire business through automation.
Crafting a compelling offer tailored to their customer avatar for ad campaigns, featuring a clear and well-defined product.
Setting up advertising campaigns with an effective follow-up strategy to convert leads into sales while maintaining a strong conversion rate as the volume grows.
Implemented customised follow-up systems across multiple channels, including SMS, email, voicemail, and phone calls.
Implemented advanced lead capture features on their website to increase lead generation.
Implemented systems to increase referrals and reviews within the business
Complete custom tracking system created to make sure sales metrics are good and everything is performing well
Optimized their Google My Business profile to ensure their website ranks as the top result in the local area.
Results (After these actions)
£11k booked in less than 2 weeks & £21k in Jobs Booked in Month 1, 20X Return on Adspend!
Huge Sales Pipeline Being Built + Quoted for Big Domestic Jobs (£100k+)
Foundations laid for continued growth consistently Month 1 & Beyond
Increase in overall marketing activity across the board
