Phillips Stoves & Flooring Case Study
The following document is a case study going over Phillips Stoves & Flooring progress and results.
Before State
Before jumping into the program and getting onboarded and setup with their new tailored sales and marketing process, Phillips Stoves and Flooring had:
Great brand and local word of mouth + have been established for many years around their service area.
Amazing products and service, looking to expand their customer base
The immediate bottlenecks that we identified were:
Didn't have a good way of acquiring new sales outside of word of mouth and referrals for both stove and flooring products.
No CRM in place to help the customer journey and make the sales process as efficient as possible
No automated way to warmup and followup with leads + booking appointments on autopilot - it was all manual
Using social media but no trackable system to see the source of most of their sales and how to improve that
Not sure how to break into the flooring side of things as they predominately sold stoves to their customers
Actions Taken (During first month of the relationship)
After the initial onboarding process and consulting calls we began creating a custom version of our acquisition process:
Optimised their Google My Business profile so their website is number 1 in the local area for Stoves and Flooring
Developing a compelling offer tailored to their customer avatar for ad campaigns, featuring a clear and well-defined product.
Establishing 5 new streams of enquires & Setting up advertising campaigns with an effective follow-up strategy to convert leads into sales while sustaining a strong conversion rate as volume grows.
Creating a CRM where they could collect their clients information and track the entire business using automation
Developing a fully customised tracking system to ensure accurate metrics monitoring and optimal performance of all elements.
Installed enhanced chat widget lead capture on their website to collect more leads & appointments from the website
Installed custom followup systems with a variety of channels including sms, email, voicemail and phone calls to increase sales conversion rate and reduce their workload
Establishing systems designed to boost customer referrals and generate more reviews for the business.
Results (After these actions)
Achieving a significant increase in leads and fully booked appointments through our comprehensive multi-tier approach with 5 new channels of enquires.
Increased Visibility & Sales for not only one product but multiple products within their business(especially the more profitable ones)
Over 275+ Sales Opportunities
Over 82+ Booked Appointments
Continuous Sales Flowing In And Very Profitable Campaign - Very Happy With Results
