Ashgrove Conservatories & Sunrooms Case Study
The following document is a case study going over Ashgrove Conservatories & Sunrooms progress and results.
Before State
Before jumping into the program and getting onboarded and setup with his new tailored sales and marketing process, Ashgrove had:
Good brand, been in business for many years and built up an organic customer base
The immediate bottlenecks that we identified were:
Struggling to find a solid way of gaining higher priced jobs instead of relying on word of mouth and referrals
No CRM in place
No warmup or followup systems for any leads that come in
Using marketing strategies which didn't give a clear indication of ROI & Growth
No clear path to acquiring & scaling the amount of jobs and revenue per month
Lack of awareness on their overall marketing strategy across social media, google and their website
Actions Taken (During first month of the relationship)
After the initial onboarding process and consulting calls we began creating a custom version of our acquisition process:
Creating a CRM where they could collect their clients information and track the entire business using automation
Creating a solid offer for their customer avatar for the ad campaigns with a clear product to offer
Advertising campaigns setup with a great followup strategy to convert leads into sales and maintain a good conversion rate as volume increases
Installed custom followup systems with a variety of channels including sms, email, voicemail and phone calls
Installed enhanced lead capture on their website to collect more leads from the website
Implemented systems to increase referrals and reviews within the business
Complete custom tracking system created to make sure metrics are good and everything is performing well
Optimised their Google My Business profile so their website is number 1 in the local area
Results (After these actions)
Major increase in leads & fully booked appointments with our multi-tier approach
Increased Website Lead Capture by 10X!
Over 200+ Sales Opportunities
Over 90+ Booked Appointments
Now 10 Confirmed Sunroom Jobs (Order value £25-40k+) equaling £250-400k in additional revenue in (100X ROI from Adspend) in around 4 months + several smaller window and doors jobs & huge pipeline of leads for the future also.
