Ashgrove Conservatories & Sunrooms Case Study

The following document is a case study going over Ashgrove Conservatories & Sunrooms progress and results.

Before State

Before jumping into the program and getting onboarded and setup with his new tailored sales and marketing process, Ashgrove had:

Good brand, been in business for many years and built up an organic customer base

The immediate bottlenecks that we identified were:

Struggling to find a solid way of gaining higher priced jobs instead of relying on word of mouth and referrals

No CRM in place

No warmup or followup systems for any leads that come in

Using marketing strategies which didn't give a clear indication of ROI & Growth

No clear path to acquiring & scaling the amount of jobs and revenue per month

Lack of awareness on their overall marketing strategy across social media, google and their website

Actions Taken (During first month of the relationship)

After the initial onboarding process and consulting calls we began creating a custom version of our acquisition process:

Creating a CRM where they could collect their clients information and track the entire business using automation

Creating a solid offer for their customer avatar for the ad campaigns with a clear product to offer

Advertising campaigns setup with a great followup strategy to convert leads into sales and maintain a good conversion rate as volume increases

Installed custom followup systems with a variety of channels including sms, email, voicemail and phone calls

Installed enhanced lead capture on their website to collect more leads from the website

Implemented systems to increase referrals and reviews within the business

Complete custom tracking system created to make sure metrics are good and everything is performing well

Optimised their Google My Business profile so their website is number 1 in the local area

Results (After these actions)

Major increase in leads & fully booked appointments with our multi-tier approach

Increased Website Lead Capture by 10X!

Over 200+ Sales Opportunities

Over 90+ Booked Appointments

Now 10 Confirmed Sunroom Jobs (Order value £25-40k+) equaling £250-400k in additional revenue in (100X ROI from Adspend) in around 4 months + several smaller window and doors jobs & huge pipeline of leads for the future also.

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