Apex Verandas Case Study
The following document is a case study going over Apex Verandas progress and results.
Before State
Before jumping into the program and getting onboarded and setup with his new tailored sales and marketing process, Apex Verandas had:
Good brand and overall content strategy
Getting jobs consistently but wanted to get to the next level
The immediate bottlenecks that we identified were:
No CRM in place
No warmup or followup systems for any leads that come in
Using ad strategies which didn't give a clear indication of ROI & Growth
No clear path to acquiring & scaling the amount of jobs and revenue per month
Lack of visibility on their website
Actions Taken (During first month of the relationship)
After the initial onboarding process and consulting calls we began creating a custom version of our acquisition process:
Creating a CRM where they could collect their clients information and track the entire business using automation
Creating a solid offer for their customer avatar for the ad campaigns
Advertising campaigns setup with a great followup strategy to convert leads into sales
Installed custom followup systems with a variety of channels including sms, email, voicemail and phone calls
Installed enhanced lead capture on their website to collect more leads from the website
Implemented systems to increase referrals and reviews within the business
Complete custom tracking system created to make sure metrics are good and everything is performing well
Optimised their Google My Business profile so their website is number 1 in the local area
Results (After these actions)
Major increase in leads & fully booked appointments with our multi-tier approach
Website conversions 10x'd in volume
Monthly Revenue scaled massively
Website Ranked #1 In 45 mile radius
Over 945+ Sales Opportunities
£500k in Sales Revenue in 3-4 months, Nearly 10x'd increase from last year!
Several additional showrooms opened up across Ireland
