Apex Verandas Case Study

The following document is a case study going over Apex Verandas progress and results.

Before State

Before jumping into the program and getting onboarded and setup with his new tailored sales and marketing process, Apex Verandas had:

Good brand and overall content strategy

Getting jobs consistently but wanted to get to the next level

The immediate bottlenecks that we identified were:

No CRM in place

No warmup or followup systems for any leads that come in

Using ad strategies which didn't give a clear indication of ROI & Growth

No clear path to acquiring & scaling the amount of jobs and revenue per month

Lack of visibility on their website

Actions Taken (During first month of the relationship)

After the initial onboarding process and consulting calls we began creating a custom version of our acquisition process:

Creating a CRM where they could collect their clients information and track the entire business using automation

Creating a solid offer for their customer avatar for the ad campaigns

Advertising campaigns setup with a great followup strategy to convert leads into sales

Installed custom followup systems with a variety of channels including sms, email, voicemail and phone calls

Installed enhanced lead capture on their website to collect more leads from the website

Implemented systems to increase referrals and reviews within the business

Complete custom tracking system created to make sure metrics are good and everything is performing well

Optimised their Google My Business profile so their website is number 1 in the local area

Results (After these actions)

Major increase in leads & fully booked appointments with our multi-tier approach

Website conversions 10x'd in volume

Monthly Revenue scaled massively

Website Ranked #1 In 45 mile radius

Over 945+ Sales Opportunities

£500k in Sales Revenue in 3-4 months, Nearly 10x'd increase from last year!

Several additional showrooms opened up across Ireland

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